As a result, IAC maintains “first-dibs” rights to investing Tinder and has been the “sole investor in its seed and series A rounds,” which we’ve heard total in the millions (and likely more than a few “millions”), we wrote at the time.
With enough runway and plenty of interest, Tinder has also begun to focus on international markets, as the CEO told us at the time that over 15 percent of its users now hail from outside the U. Going forward, the startup has begun focusing its international efforts on the UK, Canada, Australia, Latin America (particularly Brazil and Mexico), Germany, France and Japan and is in the process of adding further language support, localization and is hiring local reps in each of these countries.
But a new procedure devised in France in the Eighties and now used in Britain means we can vaporise the uvula with a laser.
Today, both of these remain untrue and, while the startup is still not sharing how much capital it has in its coffers, IAC is (and remains) its primary investor and stakeholder.
Drawing on the same addictive formula behind Hot or Not, Tinder allows those in search of a date (or a little casual flirting) to swipe through Facebook-powered profiles of prospective matches, accepting or rejecting based on visual appeal.
Sure, it’s a bit superficial, but its game-ified approach to flirting is also more than a little addicting and has taken off among the Snap Chat generation, beginning with college campuses.
The characters from the show will also be choosing a few power users to “like” back to engage in a little live flirting over chat and, depending on how things go, maybe even live, in person.
It remains to be seen whether or not this will appeal to Tinder users or just be a nuisance, but even though both parties were firm on the fact that no money exchanged hands as a result of the partnership, users can expect more of these types of promos within Tinder going forward.