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It was this technique that led to the delisting of from Google in February last year.
Which brings me to my question: Can I ask the bride why she didn’t invite my dad?
"I think that Fairfax and RSVP has to assume some responsibility for this," he said.
"The fact that RSVP was benefiting from this behaviour, and that they were paying for a marketing technique that they know has had problems in the past, suggests to me that they can't say that their hands are completely clean in this." While Google declined to comment on Fletcher's complaint, its Webmaster Guidelines includes specific instructions against cloaking techniques: "Don't deceiving your users or present different content to search engines than you display to users." Both Fletcher and Bojanac agreed that while the potentials of affiliate marketing are great, there are yet some hurdles to do with the regulation of affiliate strategies that have to be overcome.
When viewed from a normal Web browser, however, Web surfers were simply redirected to Fairfax Digital's RSVP dating Web site.
The cloaking technique was similar to that once employed by BMW's German Web site, in which the page displays itself differently depending on if it is being viewed by a Web browser or a search engine.