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“45% of our users are from small towns and the engagement is very high in these areas,“ said Bhatia, adding that Ahmedabad, Lucknow, Dehradun, Indore, Jaipur and Surat have done well for the app.
Truly Madly has launched a new feature called Datelicious, designed to help users who are matched and are chatting on the app plan a great first date.
Stuffing Heterosexuality Down Our Throats Granted, we can’t actually distance ourselves from market forces, but we ought to be cognizant of how so many brands and products around us are profiting from the norm of heterosexuality.
Yes, I know Grindr exists for gay, bisexual and bi-curious men – but it became popular for carving out a queer space within the primarily straight dating circuit.
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US-headquartered Tinder told ET that India is the biggest market for the company in Asia and one of its top 5 markets globally .
Interestingly, Indians are one of the chattiest audiences on Tinder, Kapoor said, spending the maximum amount of time on the app. Error Banner.fade_out.modal_overlay.modal_overlay .modal_wrapper.modal_overlay [email protected](max-width:630px)@media(max-width:630px).modal_overlay .modal_fixed_close.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:hover:before. Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner. But I wonder how comfortable we’d be if this song was about women.Restructuring the ways in which female desire is coded and played out is not a bad thing per se, but is objectifying men in the process really OK? But that’s how the market works, that’s how profit works – and while dating apps aren’t necessarily selling you live humans to elope with, they have after all cleverly tapped into a widely performed human activity, where users and their ‘matches’ are a conduit to the company’s financial success.